The ACV Hidden Deductible: Why Mr. Smith Doesn’t Want a New Honda — He Wants a Code-Compliant Roof
Claim inquiry received. Before taking over the task, there are a few things that need attention, and all trade people know it. Let’s start with the first task: after confirming damage as a PA, my job is to confirm the coverage within the policy. Checking the deductible, policy limits, and then—as titled above—the loss settlement basis (RCV or ACV).
And woops, here we go: ACV (Actual Cash Value)!
“In my experience, 9 out of 10 homeowners believe ACV stands for ‘Actual Cost’ of repairs. They are shocked to learn it actually means ‘depreciated value’ — often far less than what it will truly cost to restore their home under Florida law.”
In layman’s terms, this means your depreciation is not recoverable! Sounds kinda innocent to a policyholder who never had it explained by their agent what it really means if something happens. But hey, they were happy to save a couple hundred bucks on the premium per year, so all is good.
BTW, no offense, but most agents are not explaining the policy to the homeowners. There is really no responsibility on them unless they deceive, lie, manipulate, or—my favorite—bad-mouth Public Adjusters or even the idea of opening a claim. Nevertheless, the happy client/policyholder goes home happy about getting a great deal, saving some money, and proud of themselves… until property damage happens.
Then we have a reality check. The poor insured finds out that his deductible is higher than he thought, and in addition to it, the burden of the difference between the real replacement cost and the ACV is coming from the exact same pocket as the deductible—the homeowner’s. In my humble opinion, a policy written as described is completely unfair to the policyholder, as this additional cost is being added on top of the deductible that the insured already agreed to participate in for loss recovery.
Let’s get to the bottom of it, because I can already hear the carrier side of the industry saying, “Oh, it’s only fair! Why should we have to pay for an old roof/floor, etc., the price of a brand new one?”
Surprisingly, even for me, that argument is not invalid. It actually makes a lot of sense, right? Your totaled 2002 Honda will not be replaced with a brand new one, right?
But the devil is in the details. It makes perfect sense and is logically acceptable to assume that it is only fair to replace an item with an item of the same kind, age, and condition. I get that. Agreed.
However, if it comes to property damage, things get a little bit more complicated. Let’s start with the practical aspect of the issue. Carriers, in most cases, do not participate in the repair process—except those who offer repair programs through their vendors, and when the insureds are naive enough to go for it, but that is a different story. Knowing that, the policyholder finds out that to be able to afford the repair/replacement, finding the used materials—such as roofing tiles, shingles, flooring, etc.—is completely on his/her shoulders. How those materials are found, and if they even can be, is not the insurer’s problem.
From my long experience as a GC and a roofer, except for roof tiles that might be found for small repairs (very limited supply), it is impossible to find them. They simply do not exist! In auto insurance, it is easy to find a car to replace—same make, model, same or similar mileage, condition, even color. Worst-case scenario, a car like that can be appraised and the money it’s worth paid to the insured so they can buy whatever they want. In property damage, it cannot be done. Subject/debate closed.
However, let’s dig deeper into it, just for fun. For the purpose of it, let’s assume that we were able to locate the exact needed used material with enough quantity to do the repair and/or replacement. The question is: will Florida law allow it?
As a PA, CPAU, and SCLA with a construction background, I will tell you—no—on three levels:
1. Florida Product Approval Numbers: Every single building material, in order to be allowed to be used in Florida, must have something called a Florida Product Approval Number—mostly for tile roofs, windows, etc. The problem lies in the fact that for almost any obsolete material, that FL# has expired, so it cannot be used! Going further, used shingles cannot be used because they are already broken/damaged by the attachment pattern (6 nails per shingle), and other used materials are disqualified for the same reason—the installation method (glue, nail, cement, etc.).
2. The Florida Matching Statute: The State of Florida is a matching state, for those who didn’t know or forgot. Under Section 626.9744(2), if a loss requires the replacement of items (such as roof tiles, siding, drywall, or flooring) and the newly sourced repair materials do not reasonably match the existing materials in quality, color, or size, the insurance company carries a mandatory obligation. The law states the insurer shall make reasonable repairs or replacements to adjoining areas to achieve a uniform and continuous appearance. In short words, if you cannot match it, it has to be replaced in adjoining areas for a uniform look. No patches allowed rule! That is in line with the purpose of the insurance policy itself—to restore the property to pre-loss condition! If I have a uniform-looking property before the claim, I do not want to have a band-aid of patches after. Not only for looks, but it will diminish my property value.
3. The 25% Florida Building Code Rule: The Florida Building Code (FBC) requires a full replacement if repairs exceed 25% of a roof section. Crucial Detail: Under FBC § 202, hips and ridges do NOT divide sections—meaning a continuous hip or gable roof is ONE unified section. This means SB 4-D exceptions cannot be weaponized to force patchwork repairs!
And look, if we really want to get ridiculous, the material does exist if the carrier is crazy enough. We can literally 3D-scan your obsolete tile and custom-manufacture a batch of them on a commercial 3D printer. Of course, printing a few custom roof tiles would cost more than replacing the entire roof with premium modern materials, but hey—if the carrier wants to pay a $50,000 tech premium just to avoid a full replacement, the option is right there on the table!
Since we are already past the technical/practical as well as law issues, let’s bend over the second deductible—AKA the ACV introduced into some of the policies in our beautiful state of Florida by top carriers. Depreciation depends on the age of the item and might end up bigger than the deductible—even significantly bigger. Despite the fact that most carrier adjusters do not check the age and just use their own judgment “cuz I said so”—little digression, cannot stop myself:
Real-World Appraisal Example: On one of my appraisals, I received the opposing appraiser’s loss estimate, and while going through it, I noticed that a depreciation applied across the entire loss was 50%. Hmm, it got me puzzled. But as a humble person and a professional, I simply reached out to the opposing expert with a question, requesting an explanation on what grounds he depreciated drywall 50% (lifetime expectancy by Xactimate is 150 years) on a house built in 2010? There were, of course, many other mistakes I wanted to go over with him while trying to achieve a settlement. However, unexpectedly, there was no answer to it—just unprofessional behavior and profanity lingo used on the phone towards me. As a result, the case ended up with an umpire, and I must humbly note, I won every single penny.
Getting back to ACV, it is in reality a second, sometimes even bigger deductible hidden under policy language that is unfair to insureds. I see at least two options or ways that I suggest would be acceptable and should be regulated by the state:
1 Option One
A policy with ACV should not have a deductible, as by its very nature, ACV serves as the deductible—and it might be way bigger than the set numbers we have upfront right now.
2 Option Two
For policies with a deductible that include ACV, we treat depreciation like Law & Ordinance under the policy limit. Florida law strictly prohibits putting used, obsolete, unapproved, or non-matching materials back on a building. So when an insured is forced to buy brand-new, code-compliant materials, that isn’t a luxury choice or a “landlord upgrade” they asked for—it is a mandate enforced by state law. Therefore, the spread between that depreciated check and the actual cost of new materials should be absorbed under the policy’s Law & Ordinance coverage.
Overall, it is not that Mr. Smith wants a new Honda in replacement for his totaled 2002 one; Mr. Smith wants a roof that is in accordance with all Florida rules and regulations. The state of Florida regulates everything from roofing materials to matching requirements — it is time it regulated the policy language that undermines both.



